.Manly Bands is a direct-to-consumer dealer of guys's rings. The business released in 2016 after John Ruggiero, the co-founder along with his wife Michelle, could not discover a suitable wedding event band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our company explained the business's beginning, distinct band materials, and a lot more. Ever since, Manly Bands has obtained its own manufacturer. The making of rings coming from, point out, Jack Daniel's scotch barrels or even Fender guitar strands generates compelling video, points out Ruggiero, ideal for narration on social networks as well as in other places.The entire audio of our chat is actually inserted below. The records is edited for length and also clarity.Eric Bandholz: Give our team a review of what you carry out.John Ruggiero: My other half, Michelle, and also I started an on the internet ring company knowned as Manly Bands in 2016 to resolve a complication of wedding bands for males. Our experts were simply wed. I have sizable fingers and couldn't find a ring that I liked that was not overpriced. My possibilities were actually ordering coming from a magazine or even having something customized.I found yourself acquiring coming from an internet site. The band got here in a flat mailer, without container or customer care. It was an awful knowledge by today's ecommerce criteria.Our experts acquired gotten married to, moved to Fla, as well as needed a task. Our experts told ourselves, "Our team're each business people. Why don't we develop our own organization?" We reviewed the kinds of issues our experts 'd seen as well as exactly how to resolve them. My band expertise arised, and also we opted to make an effort to solve it for other fellas.Our target when our company started was actually to pay out rental fee. Our company thought creating a couple many thousand dollars a month from this would be actually fantastic. Our team considered it a lifestyle company, not high-growth. It was actually merely Michelle and me in our garage making rings and also delivering them bent on consumers. We had actually appealed one thing. Our information resonated along with prospects.Michelle and also I make an excellent team. I develop ideas, and she's the implementer. A ton of our excellence heads to her artistic thoughts. She labels the rings as well as develops personas. She attaches the rings to clients. Explaining a ring solely as "eight-millimeter black" failed to suffice.Our experts made bands from unique materials, such as Jack Daniel's gun barrels or even special metals. Your business removed. Ever since, our experts've grown considerably. Our company currently have over 55 people in the Manly Bands family. Regarding fifty percent of those are ring artisans that do work in our lately acquired manufacturing shop in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year as well as a half ago. Our team had been their consumer for several years, so we understood them effectively. A lot of their organization was actually wholesale, which failed to interest our company-- visiting mom-and-pop jewelers. They kept their retail clients as well as brand. Our company got some of their resources as well as brought over employees.Causing a production group has actually been among the best factors our team have actually performed. It is actually been actually astonishing to head out certainly there and also watch them create bands out of Fender guitar strings or steel coming from an M1 Abrams container.Bandholz: Exactly how does in-house manufacturing effect advertising?Ruggiero: It is actually been actually large. Taking an electronic camera to the opposite side of the workplace and filming the staff using lathes to cut the steel poles or scotch gun barrels into rings creates unbelievable video recording. Our company possess our cam crew available regularly. Our team utilize that footage on our social networking sites and in our adds as well as bulletins. Our experts try to advertise that due to the fact that many providers in the guys's band room don't create. They lose ship or purchase coming from foreign and afterwards deliver it out. Yet our company wish it to last a life-time and also be something people can take honor in.Our experts have actually possessed a great deal of results along with our armed forces ancestry assortment, where we source distinct army components. Our experts have the M1 Garand rifle stock, the timber part, from World War I. Viewing our staff put that in the turret as well as cut an item out for a ring is actually fascinating.Our advertising and marketing for those rings speak about the past history, the soldiers, where the item was used, as well as points like that. My wife and I analyzed filmmaking in college. Our team use our skill-sets to inform and tell a story. As an example, I just recently acquired an e-mail from a customer that shared that his grandpa used to drive M1 containers. The consumer skilled some of those bands to his gramps, and also they possessed fairly a mental substitution. It behaves to assist consumers associate with their past and make something meaningful.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, too. I get on Twitter as well as LinkedIn.